Have you been brave enough to put your business under the microscope lately? If not you may have fallen asleep reading your own business fairy tales. When you start off either creating a business or in new ownership you feel you’re being honest with yourself as you try new ideas and give yourself grace to ‘work on it’. Later as you settle into the day to day grind you may not notice the wearing away of creativity and sometimes the shades coming down on your ability to reflect on progress. Continue reading “Business Fairy Tales”
Is Facebook the place to play for a business and can your business make Friends in the Facebook Playground? Many business owners see Facebook as a distraction and lose sight of the fact that their consumer base is actively communicating about life and brands in this social media space. By intent or social osmosis, the decision making consumer is picking up on brand recommendations in Social Media. Let’s look at some of the principles a Business can consider and employ as it engages with Facebook Friends. Continue reading “Facebook Friends in the Business Playground”
Just when you thought Twitter was the noise young giggling girls made or the chatter of sparrows at 6am we discover it’s a social network. Twitter is known as a micro-blogging system. With 140 character ‘tweets’ information on sports and financial news results are being distributed, company help-desks are being run, and consumers are able to talk to politicians, celebrities and friends around the world through this social media. Ask the average Egyptian about the power of the Twitter effect and you will hear of the communication underground that helped overthrow a government. Continue reading “The Twitter Effect”
If your business is due for a marketing review, or you don’t have a marketing plan then the story of The Flag, The Spy and The Resistance might be the framework you’re looking for. Some business owners know they need to advertise but don’t have the time or inclination. When the salesperson calls with a special to advertise here or there they grab it. They say ‘yes’ not because it fits the marketing plan but because they feel they should be doing something and after all it’s at a price that’s hard to pass up. Now they have to throw together some artwork, an offer and a tagline and just hope it works. Continue reading “The Flag, The Spy and The Resistance”
A Mobile Website is Essential
When you first created your business website you probably were given advice about the size of the average desktop to make sure the design was visually engaging and the text was easily readable. After all who likes reading through pages of small text on a boring page that makes you feel your filling in an IRD tax form. If your website was created anything more than two years ago your site probably needs a tune-up to make it mobile friendly.
Changing Customer Patterns
Keep in mind that the mobile phone you were using 2-3 years ago was unlikely to be anything like the four to five inch hi-res screen smartphones we are moving to today. Many users look up the service or product they need while ‘on the run’. They look up a plumber while waiting for the kids to come out from school or research holiday package prices on their phone or tablet during the ads on their favourite TV show. We don’t run to the desktop the way we used to and for a business to be found they need to be easy to see and easy to navigate on a mobile device.
Responsive or Mobile
As you talk to your web designer they may tell you they’ve made your website ‘responsive’ and that’s a great start. A responsive website means that as the screen size changes at the viewers end the website will try to adjust presentation and layout to suit whether they are on a large screen or small screen laptop or tablet. If you’ve tried resizing your browser screen to test this you will see that a well designed responsive site does half the work and is better than nothing but a full mobile website is really the answer. In fact Google are actually rewarding websites they index if they find they are a mobile website. It means a couple of extra points on the search awards score because Google consider you are contributing to the greater good of the web.
Ensuring you also have a ‘mobile friendly’ or mobile version of your site is an important ingredient in getting your digital strategy to work. Rather than just shrink and reorganise it gives the user a cut down version of the site with the essentials for finding, contacting and viewing key services. It also interacts with your phone so that when you click on the phone number the phone’s phone app starts and when you click on a Google map your phone’s map service starts. If you think of your own experience at not being able to read a site on your mobile. What do you do? Out of frustration you either park the idea for further follow-up or you move on to a readable solution.
We now have a special offer for you that will save you creating a new website until you have time for a fresh strategy. This will have your business mobile friendly before Christmas if you act now. We can create a mobile website for you on top of your existing website. Our system works with most current website solutions in the market to create a mobile friendly version over the top of your current website. This can be set-up for $295 (excl. GST) and a monthly service charge that keeps your mobile site in sync with the content on your full website that starts at only $10/month (excl. GST).
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