Going in Google Circles

Going in Google Circles

How can you be a late starter and still have attracted the millions of users that are a part of Google+? The quiet achiever of social networks is growing and being supported by groups of users who feel their privacy hasn’t been respected. The primary growth of Google+ has come as Google encourages users of its other services like Gmail and YouTube to share their profile, life and Google related media in their own social media network. Continue reading “Going in Google Circles”

Can LinkedIn Connect my Business

Can LinkedIn Connect my Business

While many business operators focus their time on the business and see ‘playing’ on social media as a waste of time, they have still recognised the value in nurturing their business networks. So the question is often asked after receiving email invite after invite; Can LinkedIn Connect my Business? As the medium for communication becomes social networks, business leaders and entrepreneurs realise that standing still and not engaging in social media is a recipe for decay. Now as CEOs become more familiar with how to present their personal brand in social networks they are looking for the best use of their time to connect with the right people online. Continue reading “Can LinkedIn Connect my Business”

Social Media Transparency

Social Media Transparency

Across the world’s business community there have been a number of marketing mistakes that can all lead back to one word; “Transparency”. Social Media Transparency is a vital skill for business owners to acquire and understand. With the internet’s viral ability to share good and bad information at high speed, customers have become more demanding for accountable management. Some businesses have used this hunger to their advantage by taking customers behind the scenes of their business while others have tried the old “neither confirm nor deny” approach only to be shafted as the truth eventually comes into the light.  Continue reading “Social Media Transparency”

Facebook Friends in the Business Playground

Facebook Friends in the Business Playground

Is Facebook the place to play for a business and can your business make Friends in the Facebook Playground? Many business owners see Facebook as a distraction and lose sight of the fact that their consumer base is actively communicating about life and brands in this social media space. By intent or social osmosis, the decision making consumer is picking up on brand recommendations in Social Media. Let’s look at some of the principles a Business can consider and employ as it engages with Facebook Friends. Continue reading “Facebook Friends in the Business Playground”

The Twitter Effect

The Twitter Effect

Just when you thought Twitter was the noise young giggling girls made or the chatter of sparrows at 6am we discover it’s a social network. Twitter is known as a micro-blogging system. With 140 character ‘tweets’ information on sports and financial news results are being distributed, company help-desks are being run, and consumers are able to talk to politicians, celebrities and friends around the world through this social media. Ask the average Egyptian about the power of the Twitter effect and you will hear of the communication underground that helped overthrow a government. Continue reading “The Twitter Effect”

Joining the Social Media Conversation

Joining the Social Media Conversation

Social Media has become a modern day phenomenon with brands like Facebook and Twitter having a global impact on everything from Business sales to the turn-over of Governments. These are the names of a new form of communication that allows people around the world to share their lives through the online experience of a Social Network. For Business this is a marketing opportunity and learning the social media rules and culture is step one in joining the Social Media Conversation. Continue reading “Joining the Social Media Conversation”

First World Wisdom: The Early Adopter

First World Wisdom: The early adopter catches the bugs

Be on the cutting edge and you get to experience the pleasure and the pain. We used to say the early bird catches the worm because you pick up the fresh opportunities. With a fast moving technology landscape we now have to take the good with the bad. We get the edge but we may need to absorb the bugs in early development.

First World Wisdom: Early Adopter Bugs

First World Wisdom: The Best Things in Life

First World Wisdom: The best things in life are ad supported

It used to read “the best things in life are free”, now we have the free apps, the free web services and even the occasional software all paid for by ‘ads’. Sign away your consumer rights and First World Wisdom will ensure the best things in life are still ad supported.

First World Wisdom: Ad Supported

First World Wisdom: Privacy is the Best Policy

First World Wisdom: Privacy is the Best Policy

What do you think? Is Honesty or Privacy the best policy? First World Wisdom says you can be transparent and still keep your life appropriately private. When setting up a social media account understand the channel providers are encouraging you to share. Head straight into their settings and change the defaults to all ‘private’, then one by one turn on the things you want to share.

First World Wisdom: Privacy Policy