Get an ‘A’ on your Business Report

Get an ‘A’ on your Business Report

The definition of insanity is to keep doing the same thing and expect a different result. So any wisdom on the side of sanity means that when you venture into a new marketing strategy you want it to show up on your Business Report. Striding into the arena of social media should also generate a positive and noticeable change in attaining the goals that show up on your Business Report. After all if you can’t sell more widgets by dancing naked on YouTube and posting it on Facebook why did we do it in the first place?  Continue reading “Get an ‘A’ on your Business Report”

Develop a Culture of Change

Develop a Culture of Change

Stagnation is a disease for business. If you asked your staff would they tell you your business has a culture of change ready for the future? There is not doubt that many business can easily recognise a growth cycle that starts with an idea, quickly becomes growth and then absorbs the impact by settling. With a well managed business this cycle becomes a regular anticipated culture of change that brings with it fresh ideas, new staff and contributors and an understanding of slower periods in the business life. Continue reading “Develop a Culture of Change”

Business Fairy Tales

Business Fairy Tales

Have you been brave enough to put your business under the microscope lately? If not you may have fallen asleep reading your own business fairy tales. When you start off either creating a business or in new ownership you feel you’re being honest with yourself as you try new ideas and give yourself grace to ‘work on it’. Later as you settle into the day to day grind you may not notice the wearing away of creativity and sometimes the shades coming down on your ability to reflect on progress. Continue reading “Business Fairy Tales”

The Flag, The Spy and The Resistance

The Flag, The Spy and The Resistance

If your business is due for a marketing review, or you don’t have a marketing plan then the story of The Flag, The Spy and The Resistance might be the framework you’re looking for. Some business owners know they need to advertise but don’t have the time or inclination. When the salesperson calls with a special to advertise here or there they grab it. They say ‘yes’ not because it fits the marketing plan but because they feel they should be doing something and after all it’s at a price that’s hard to pass up. Now they have to throw together some artwork, an offer and a tagline and just hope it works. Continue reading “The Flag, The Spy and The Resistance”

Leaving your Digital STAMP

Eric Qualman, writer of Socialnomics, is a great living example of keeping your personal brand true amongst the noise of success. Recently at a TEDx talk in Nashville Eric gave a talk on ‘My Digital Stamp’. It alludes to looking at the digital footprints you’re leaving over the carpet of your business, client relationship and of course your personal space. Eric helped give focus to doing a personal review with the acronym of ‘S.T.A.M.P’ Take an 18 minute morning break to watch this video and ask yourself what your Digital Stamp portrays.

[dropcap style=”font-size: 40px; color: #E37E29;”] S [/dropcap]imple is a call to clearing the clag from your life and keep the main thing the main thing. Developing a sense of personal calling helps you define why you get out of bed in the morning. If you could put only one goal on the wall in front of you what would it be? Try not to take the Miss Universe approach and say “Bring World Peace”. Instead develop a personal simple mission statement.

[dropcap style=”font-size: 40px; color: #E37E29;”] T [/dropcap]rue reminds us that in business and social environments we often try to mold ourselves to group. Instead of developing unqiue and what we perceive to be attractive personas, we should remind the person in the mirror to be  true to ourselves. One of the strengths of the digital social networking space is the power of transparency. Sadly many use the guise of being transparent to actually be someone else. Be True!

[dropcap style=”font-size: 40px; color: #E37E29;”] A [/dropcap]CT – Similar to our first step of simplicity the call to ACT asks us to consider value over activity. As you look at the work on your desk ask yourself how many of these tasks are about throughput and how many leave productive fruit on the table. Checking email five times a day and social networks every five minutes is fast food productivity. Stop, think, invent and come up with a high class meal of results.

[dropcap style=”font-size: 40px; color: #E37E29;”] M [/dropcap]AP – in order to develop your business or your own identity you need a MAP. Like the old story of the woodsman who takes time to walk out of the forest and sharpen the axe, you can be more productive by stepping way back, having a look at the situation and writing a plan. It might be a six monthly item to add to your calendar for the business and a weekly or monthly whiteboard routine for your personal workspace. MAP the road ahead.

[dropcap style=”font-size: 40px; color: #E37E29;”] P [/dropcap]eople should always be your focus over activity, systems or products. Recently I’ve come up with the catch phrase; “Relationships Last, Moments Don’t”. That’s not to say relationships will always last well but they last. Thinking about how your Digital Stamp activity will affect long term relationships helps you to consider people over outcomes. The end result is that you develop an advocate in relationships over a ‘sale’ where you simply buy a consumer.

Leave positive Digital STAMPs in your personal and business life. Pause, Rewind, Review!