The Age of the Long Tail
Back in 2006 WIRED editor Chris Anderson released a book called The Long Tail. Since then there have been a number of variants on the market from other authors including an update (The Longer Long Tail) from Chris last year. However the basic premise of identifying a broader market defined by the power of the consumer has not changed. What was previously seen as high productivity time slices where products of any type had to perform at their highest level in a do or die fashion is now shown to be dancing to a new tune. The long tail infers both a broader product market selection and...
Read MoreCVC – Relationship Development System
This week I am enjoying the hospitality of CVC in Maroochydoore. This wonderful media ministry that has arms of operation across the globe has been a major player in short wave radio bringing multiple language programs to nations such as China, Indonesia and India. Beating in the heart of CVC is the mission to take a contact with their organisation through a relationship that leads to a relationship with Jesus Christ. Their mission statement succinctly explains that process. To introduce people to Jesus and encourage those who acknowlege Him to accept Him as the Son of God and become His...
Read MoreSeth Godin Explains Tribes
In a recent presentation I did on social networking I referenced author and marketing guru Seth Godin. In this video from Loic Le Meur’s website Seth Godin explains why you need a tribe and why he is not on twitter. Seth’s latest book "Tribes" helps us define the need for leaders to come forward because there are communities that need someone to provide direction. In the area I work of Christian media, we have a message but are we willing to step to the front of a community and share our direction by saying "walk this way". Have a listen to Loic as he presses...
Read MoreJumpin’ on the iPhone ride
Today was my first run with the new Apple iPhone. After three months I have been totally enveloped in my iPod Touch 32GB. But just recently an opportunity arose to upgrade to a new phone so out with my HTC TyTnII and on to blissville. So far it has been an uneventful introduction… I haven’t received any calls The thing I am looking forward to is integrating my social networking life via twitter on my iphone which posts to Facebook and then I’ll use the WordPress app to enhance my blog. Boy, even reading that makes me tired. Now I’m off to setup a few apps… Call...
Read MoreThe Android has Landed
Prepare to be amazed. We will need to see what the ‘Boys’ from Google have in store for us. Some issues seemed to be argued across the Blogosphere over the last few months but in the last week it appears that the efforts of HTC, Google and T-Mobile will be released around November 2008. If you have dreams of development in the mobile phone arena then soon you will see an SDK come out from Google. For more details check this article by Eric Schonfeld from...
Read MoreiPhone Bible Reader from Olivetree
This is the one I was waiting for. I tried the Bible web-apps for the iPhone and iPod Touch (which I use) and it just wasn’t the same as my favourite Bible reader from my friends at Olivetree. I’ve been using their software for sometime on my Windows Mobile (formerly Pocket PC) devices. The beauty and attraction of the Olivetree software for me has always been their approach to distribution. They provide their base software reader with a number of (150+) of free library resources and Bibles to get you started. Not only can you beautifully read your Bible on your mobile device of...
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