Growing Customers in your Business Garden

Growing Customers

Developing a customer base takes many approaches. For the FMCG team its all about volume through the door or ‘bums on seats’. For the non-profit sector it means developing a relationship that takes the constituent through the donor pyramid and for professional services marketing staff it means developing spheres of customer influence for new clients. Whatever your primary focus here are some tips for working in your business ‘garden’ and growing customers. Continue reading “Growing Customers in your Business Garden”

Business Fairy Tales

Business Fairy Tales

Have you been brave enough to put your business under the microscope lately? If not you may have fallen asleep reading your own business fairy tales. When you start off either creating a business or in new ownership you feel you’re being honest with yourself as you try new ideas and give yourself grace to ‘work on it’. Later as you settle into the day to day grind you may not notice the wearing away of creativity and sometimes the shades coming down on your ability to reflect on progress. Continue reading “Business Fairy Tales”

The Flag, The Spy and The Resistance

The Flag, The Spy and The Resistance

If your business is due for a marketing review, or you don’t have a marketing plan then the story of The Flag, The Spy and The Resistance might be the framework you’re looking for. Some business owners know they need to advertise but don’t have the time or inclination. When the salesperson calls with a special to advertise here or there they grab it. They say ‘yes’ not because it fits the marketing plan but because they feel they should be doing something and after all it’s at a price that’s hard to pass up. Now they have to throw together some artwork, an offer and a tagline and just hope it works. Continue reading “The Flag, The Spy and The Resistance”