Next time you find yourself attracted to that product launch, the touched up CGI colour of the new faux metal facia on a v3.0 body ask yourself ‘Why?’ So many gadgets end up at the bottom of an office drawer only one year into the relationship. Hey, many even have a good battery yearning to be worn down. But no, we walk away from tried and true business solutions for the sake of a trip to the App store.

I’m thinking of starting a BGC 12 step program to Better Gadget Commitment. Look at that phone, that camera, that phone camera and ask yourself how you would feel to be shunned for the sake of 1.2 measly extra mega-pixels?

It seems we ask for things we aren’t willing to do ourselves. Somewhere out there are gadgets willing to commit. Technology with more heart than Reagan’s pacemaker are willing to step back into this post Y2K world and sing. Before you go out there and spend a dime on plastic glitz, without the five year replacement warranty you deserve, ask yourself how I would feel to sit in the bottom drawer waiting for the company of this years model in another twelve months.

For me I’m sticking with my iPhone 3G. After all I can wait. Really. I can!

It just feels easy for mail but now where do I stand when it comes to using Safari for browsing? Its kind of a bit of give and take. I know sites that are easy to browse to and others I think, ‘stuff it’ I’ll wait until I’m in front of a real screen. But will you or I lose people on the same basis of their choice when coming to our blog sites?

Now I have the answer for my blog and using a great plugin from the team at Bravenewcode we have upgraded our WordPress based blog to be a iPhone friendly (and for that matter iPod Touch friendly) website. This plugin has just received an update to version 1.2 and in the process overcome some issues to do with its initial use of Prototype Java. Now its all go, super fast over 3G/Edge as well as your WiFi home browsing of our Blog.

Congrats to the team at Bravenewcode. They give you great options like changing colour sets and being able to personalise the base look and feel through icon assignments to your pages or categories.  As well as this you can choose which pages appear in your menu system if you want your static content or contact details to appear in this recompiled presentation. Then if your friends change their mind and want to flip back into your regular ‘full screen’ presentation they can click on ‘Normal View’ at the bottom of the page and let Safari do its thing.

Painless, quick and super smart.