The Age of the Long Tail
Back in 2006 WIRED editor Chris Anderson released a book called The Long Tail. Since then there have been a number of variants on the market from other authors including an update (The Longer Long Tail) from Chris last year. However the basic premise of identifying a broader market defined by the power of the consumer has not changed. What was previously seen as high productivity time slices where products of any type had to perform at their highest level in a do or die fashion is now shown to be dancing to a new tune. The long tail infers both a broader product market selection and...
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