Get an ‘A’ on your Business Report

Get an ‘A’ on your Business Report

The definition of insanity is to keep doing the same thing and expect a different result. So any wisdom on the side of sanity means that when you venture into a new marketing strategy you want it to show up on your Business Report. Striding into the arena of social media should also generate a positive and noticeable change in attaining the goals that show up on your Business Report. After all if you can’t sell more widgets by dancing naked on YouTube and posting it on Facebook why did we do it in the first place?  Continue reading “Get an ‘A’ on your Business Report”

Growing Customers in your Business Garden

Growing Customers

Developing a customer base takes many approaches. For the FMCG team its all about volume through the door or ‘bums on seats’. For the non-profit sector it means developing a relationship that takes the constituent through the donor pyramid and for professional services marketing staff it means developing spheres of customer influence for new clients. Whatever your primary focus here are some tips for working in your business ‘garden’ and growing customers. Continue reading “Growing Customers in your Business Garden”

The Flag, The Spy and The Resistance

The Flag, The Spy and The Resistance

If your business is due for a marketing review, or you don’t have a marketing plan then the story of The Flag, The Spy and The Resistance might be the framework you’re looking for. Some business owners know they need to advertise but don’t have the time or inclination. When the salesperson calls with a special to advertise here or there they grab it. They say ‘yes’ not because it fits the marketing plan but because they feel they should be doing something and after all it’s at a price that’s hard to pass up. Now they have to throw together some artwork, an offer and a tagline and just hope it works. Continue reading “The Flag, The Spy and The Resistance”