There seems to be a cry going out from many countries as to why agreements with global rights holders for music, video and the like can’t be deployed as fast as an iPhone’s app can be a 1,000,000 hit wonder on iTunes and available around the globe.

I introduced my 65 year old father to Pandora three years ago. He like others quickly accepted the amazing ability to become his own ‘in da house’ DJ as he mixed a bit of Tony Bennett, Ella Fitzgerald and Frank Sinatra to soothe away the night with his own online radio staton.  Pandora quickly became the most virally accepted site I had referred to friends until that fateful day when I like many other ‘addicted‘ users received an email to say ‘Ooops!’ the DRM boys have caught up and we’re closing down access to any non-US identified IP addresses.

Come on people, this isn’t rocket science! What amazes me is that this issue has become relevant for everything from YouTube to MTV streaming. The amazing thing is we don’t seem to be able to solve it. Or for that matter, we don’t seem to be able to communicate with hungry consumers either the timeline or the problem.

I was amazed recently by the news that China has sufficient Internet use penetration to see it overtake the USA with over 230 million users online. Not quite the percentage of population with the USA still having around 70% of its population online, but never the less its all about the ‘bums on seats’ model. If the US wants to fix its economy and get some US dollars flowing the other way, and away from China, it may want to fix a system that prevents the consumer from purchasing the product.

It doesn’t make sense when you turn the ‘cash in hand‘ buyer away does it!??