Going in Google Circles

Going in Google Circles

How can you be a late starter and still have attracted the millions of users that are a part of Google+? The quiet achiever of social networks is growing and being supported by groups of users who feel their privacy hasn’t been respected. The primary growth of Google+ has come as Google encourages users of its other services like Gmail and YouTube to share their profile, life and Google related media in their own social media network. Continue reading “Going in Google Circles”

Can LinkedIn Connect my Business

Can LinkedIn Connect my Business

While many business operators focus their time on the business and see ‘playing’ on social media as a waste of time, they have still recognised the value in nurturing their business networks. So the question is often asked after receiving email invite after invite; Can LinkedIn Connect my Business? As the medium for communication becomes social networks, business leaders and entrepreneurs realise that standing still and not engaging in social media is a recipe for decay. Now as CEOs become more familiar with how to present their personal brand in social networks they are looking for the best use of their time to connect with the right people online. Continue reading “Can LinkedIn Connect my Business”

Social Media Transparency

Social Media Transparency

Across the world’s business community there have been a number of marketing mistakes that can all lead back to one word; “Transparency”. Social Media Transparency is a vital skill for business owners to acquire and understand. With the internet’s viral ability to share good and bad information at high speed, customers have become more demanding for accountable management. Some businesses have used this hunger to their advantage by taking customers behind the scenes of their business while others have tried the old “neither confirm nor deny” approach only to be shafted as the truth eventually comes into the light.  Continue reading “Social Media Transparency”

Facebook Friends in the Business Playground

Facebook Friends in the Business Playground

Is Facebook the place to play for a business and can your business make Friends in the Facebook Playground? Many business owners see Facebook as a distraction and lose sight of the fact that their consumer base is actively communicating about life and brands in this social media space. By intent or social osmosis, the decision making consumer is picking up on brand recommendations in Social Media. Let’s look at some of the principles a Business can consider and employ as it engages with Facebook Friends. Continue reading “Facebook Friends in the Business Playground”

The Twitter Effect

The Twitter Effect

Just when you thought Twitter was the noise young giggling girls made or the chatter of sparrows at 6am we discover it’s a social network. Twitter is known as a micro-blogging system. With 140 character ‘tweets’ information on sports and financial news results are being distributed, company help-desks are being run, and consumers are able to talk to politicians, celebrities and friends around the world through this social media. Ask the average Egyptian about the power of the Twitter effect and you will hear of the communication underground that helped overthrow a government. Continue reading “The Twitter Effect”

Joining the Social Media Conversation

Joining the Social Media Conversation

Social Media has become a modern day phenomenon with brands like Facebook and Twitter having a global impact on everything from Business sales to the turn-over of Governments. These are the names of a new form of communication that allows people around the world to share their lives through the online experience of a Social Network. For Business this is a marketing opportunity and learning the social media rules and culture is step one in joining the Social Media Conversation. Continue reading “Joining the Social Media Conversation”

Howick Rotary Club

Hospitality is a key ingredient in the success of any business. A good friend of mine made sure that his organisation exuded generosity in every aspect of their business. Not only did this quality result in good customer service but it also endeared itself to the friends and clients of the organisation. That kind of ‘hallmark’ is a character trait worth talking about and pursuing.

Tonight I experienced the hospitality of the Howick Rotary Club. Thanks to an invitation from Dave Wylie I was the guest speaker hoping to ‘Demystify Social Media’. From the moment I walked in to the Howick Bowling Club where the evening was to be held, a set of friendly hands introduced me to some great members.

A big thank you to President, Colin Monk for the hospitality as well as Allan who introduced me and Max who kept everyone in order as well as making sure my name was right by the end of the night. Thank you Andre for the keeping me wired up. I was grateful for the encouragement from Steve, David and Clive as well as many others who came up after the event.

Our evening was a great opportunity to talk about how Social Media is affecting our lives both personally and in business. The Q&A time at the end of the night covered some great topics from privacy matters through to how we manage our day with Social Media tools to avoid overload. A big thank you to everyone who participated in this new venture to introduce our baby business to our local community.

Visit the Howick Rotary Club online: www.howickrotary.org.nz