December 2013 | Andrew Pitchford

December 17, 2013

Can LinkedIn Connect my Business

While many business operators focus their time on the business and see ‘playing’ on social media as a waste of time, they have still recognised the value in nurturing their business networks. So the question is often asked after receiving email invite after invite; Can LinkedIn Connect my Business? As the medium for communication becomes social networks, business leaders and entrepreneurs realise that standing still and not engaging in social media is a recipe for decay. Now as CEOs become more familiar with how to present their personal brand in social networks they are looking for the best use of their time to connect with the right people online. Continue reading “Can LinkedIn Connect my Business”

December 10, 2013

Social Media Transparency

Across the world’s business community there have been a number of marketing mistakes that can all lead back to one word; “Transparency”. Social Media Transparency is a vital skill for business owners to acquire and understand. With the internet’s viral ability to share good and bad information at high speed, customers have become more demanding for accountable management. Some businesses have used this hunger to their advantage by taking customers behind the scenes of their business while others have tried the old “neither confirm nor deny” approach only to be shafted as the truth eventually comes into the light. Continue reading “Social Media Transparency”

December 3, 2013

Take your Website to Boot Camp

What was once a luxury is now considered a basic business necessity by many business owners. Even home office workers are becoming ‘Virtual Assistants’ with a website as their online office. It doesn’t matter whether we’re looking for solicitors, painters or a cheap deal on a fridge, most of us research our options online before we walk through the front door of a business. So why do we paint the shop and sign-write the van but let our own business websites go stale? Continue reading “Take your Website to Boot Camp”