by Andrew Pitchford | Jan 18, 2018 | Business Voice, Innovation, Marketing
As Director of Engagement at Excite Media I have one of the best roles in the world. Every week I have the privilege to sit down with hard working business owners, managers and entrepreneurs. Some have created their empire, others have bought into a great idea and the...
by Andrew Pitchford | Feb 4, 2014 | Marketing
Every great story starts with the Damsel in distress because of a Dragon on the loose. Your brand also has a story that is unique and we want to help you tell it. The first part of creating a marketing strategy that includes a brand story is deciding who are your...
by Andrew Pitchford | Jan 21, 2014 | Social Media
One of the hardest lessons for any early user of social media is to listen. We’re so trained to provide rapid fire messages that are designed to keep the consumer fixated on our brand that we forget to listen to what the market wants. Take a deep breath and listen...
by Andrew Pitchford | Jan 14, 2014 | Marketing
Developing a customer base takes many approaches. For the FMCG team its all about volume through the door or ‘bums on seats’. For the non-profit sector it means developing a relationship that takes the constituent through the donor pyramid and for...
by Andrew Pitchford | Jan 7, 2014 | Social Media
How can you be a late starter and still have attracted the millions of users that are a part of Google+? The quiet achiever of social networks is growing and being supported by groups of users who feel their privacy hasn’t been respected. The primary growth of Google+...
by Andrew Pitchford | Dec 17, 2013 | Social Media
While many business operators focus their time on the business and see ‘playing’ on social media as a waste of time, they have still recognised the value in nurturing their business networks. So the question is often asked after receiving email invite after invite;...
