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Who’s Your Dragon?

Who’s Your Dragon?

Every great story starts with the Damsel in distress because of a Dragon on the loose. Your brand also has a story that is unique and we want to help you tell it. The first part of creating a marketing strategy that includes a brand story is deciding who are your...
Listen First then Wait in Social Media

Listen First then Wait in Social Media

One of the hardest lessons for any early user of social media is to listen. We’re so trained to provide rapid fire messages that are designed to keep the consumer fixated on our brand that we forget to listen to what the market wants. Take a deep breath and listen...
Growing Customers in your Business Garden

Growing Customers in your Business Garden

Developing a customer base takes many approaches. For the FMCG team its all about volume through the door or ‘bums on seats’. For the non-profit sector it means developing a relationship that takes the constituent through the donor pyramid and for...
Going in Google Circles

Going in Google Circles

How can you be a late starter and still have attracted the millions of users that are a part of Google+? The quiet achiever of social networks is growing and being supported by groups of users who feel their privacy hasn’t been respected. The primary growth of Google+...
Can LinkedIn Connect my Business

Can LinkedIn Connect my Business

While many business operators focus their time on the business and see ‘playing’ on social media as a waste of time, they have still recognised the value in nurturing their business networks. So the question is often asked after receiving email invite after invite;...