Marketing

Who’s Your Dragon?

Every great story starts with the Damsel in distress because of a Dragon on the loose. Your brand also has a story that is unique and we want to help you tell it. The first part of creating a marketing strategy that includes a brand story is deciding who are your customers. Defining your customer …

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Going in Google Circles

How can you be a late starter and still have attracted the millions of users that are a part of Google+? The quiet achiever of social networks is growing and being supported by groups of users who feel their privacy hasn’t been respected. The primary growth of Google+ has come as Google encourages users of …

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Can LinkedIn Connect my Business

While many business operators focus their time on the business and see ‘playing’ on social media as a waste of time, they have still recognised the value in nurturing their business networks. So the question is often asked after receiving email invite after invite; Can LinkedIn Connect my Business? As the medium for communication becomes social …

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Social Media Transparency

Across the world’s business community there have been a number of marketing mistakes that can all lead back to one word; “Transparency”. Social Media Transparency is a vital skill for business owners to acquire and understand. With the internet’s viral ability to share good and bad information at high speed, customers have become more demanding for …

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Take your Website to Boot Camp

What was once a luxury is now considered a basic business necessity by many business owners. Even home office workers are becoming ‘Virtual Assistants’ with a website as their online office. It doesn’t matter whether we’re looking for solicitors, painters or a cheap deal on a fridge, most of us research our options online before …

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The Twitter Effect

Just when you thought Twitter was the noise young giggling girls made or the chatter of sparrows at 6am we discover it’s a social network. Twitter is known as a micro-blogging system. With 140 character ‘tweets’ information on sports and financial news results are being distributed, company help-desks are being run, and consumers are able …

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