by Andrew Pitchford | Jan 21, 2014 | Social Media
One of the hardest lessons for any early user of social media is to listen. We’re so trained to provide rapid fire messages that are designed to keep the consumer fixated on our brand that we forget to listen to what the market wants. Take a deep breath and listen...
by Andrew Pitchford | Jan 7, 2014 | Social Media
How can you be a late starter and still have attracted the millions of users that are a part of Google+? The quiet achiever of social networks is growing and being supported by groups of users who feel their privacy hasn’t been respected. The primary growth of Google+...
by Andrew Pitchford | Dec 17, 2013 | Social Media
While many business operators focus their time on the business and see ‘playing’ on social media as a waste of time, they have still recognised the value in nurturing their business networks. So the question is often asked after receiving email invite after invite;...
by Andrew Pitchford | Dec 10, 2013 | Social Media
Across the world’s business community there have been a number of marketing mistakes that can all lead back to one word; “Transparency”. Social Media Transparency is a vital skill for business owners to acquire and understand. With the internet’s viral ability to...
by Andrew Pitchford | Nov 19, 2013 | Social Media
Is Facebook the place to play for a business and can your business make Friends in the Facebook Playground? Many business owners see Facebook as a distraction and lose sight of the fact that their consumer base is actively communicating about life and brands in this...
by Andrew Pitchford | Nov 12, 2013 | Social Media
Just when you thought Twitter was the noise young giggling girls made or the chatter of sparrows at 6am we discover it’s a social network. Twitter is known as a micro-blogging system. With 140 character ‘tweets’ information on sports and financial news results are...
