One of the hardest lessons for any early user of social media is to listen. We’re so trained to provide rapid fire messages that are designed to keep the consumer fixated on our brand that we forget to listen to what the market wants. Take a deep breath and listen first then wait. In Social …
How can you be a late starter and still have attracted the millions of users that are a part of Google+? The quiet achiever of social networks is growing and being supported by groups of users who feel their privacy hasn’t been respected. The primary growth of Google+ has come as Google encourages users of …
While many business operators focus their time on the business and see ‘playing’ on social media as a waste of time, they have still recognised the value in nurturing their business networks. So the question is often asked after receiving email invite after invite; Can LinkedIn Connect my Business? As the medium for communication becomes social …
Across the world’s business community there have been a number of marketing mistakes that can all lead back to one word; “Transparency”. Social Media Transparency is a vital skill for business owners to acquire and understand. With the internet’s viral ability to share good and bad information at high speed, customers have become more demanding for …
Is Facebook the place to play for a business and can your business make Friends in the Facebook Playground? Many business owners see Facebook as a distraction and lose sight of the fact that their consumer base is actively communicating about life and brands in this social media space. By intent or social osmosis, the …
Just when you thought Twitter was the noise young giggling girls made or the chatter of sparrows at 6am we discover it’s a social network. Twitter is known as a micro-blogging system. With 140 character ‘tweets’ information on sports and financial news results are being distributed, company help-desks are being run, and consumers are able …
Social Media has become a modern day phenomenon with brands like Facebook and Twitter having a global impact on everything from Business sales to the turn-over of Governments. These are the names of a new form of communication that allows people around the world to share their lives through the online experience of a Social …
First World Wisdom: The early adopter catches the bugs Be on the cutting edge and you get to experience the pleasure and the pain. We used to say the early bird catches the worm because you pick up the fresh opportunities. With a fast moving technology landscape we now have to take the good with …
First World Wisdom: The best things in life are ad supported It used to read “the best things in life are free”, now we have the free apps, the free web services and even the occasional software all paid for by ‘ads’. Sign away your consumer rights and First World Wisdom will ensure the best …
First World Wisdom: Privacy is the Best Policy What do you think? Is Honesty or Privacy the best policy? First World Wisdom says you can be transparent and still keep your life appropriately private. When setting up a social media account understand the channel providers are encouraging you to share. Head straight into their settings …