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Julian Smith’s latest video tribute to iPhone 3GS on YouTube (see below) is a sad romantic interlude that shows our lack of commitment in this consumeristic society. The truth of our betrayal becomes ever so clear where we walk out on our loved gadgets too easily. We seem to always want to trade up to the newest younger model with no thought to the feelings of last years model.

Next time you find yourself attracted to that product launch, the touched up CGI colour of the new faux metal facia on a v3.0 body ask yourself ‘Why?’ So many gadgets end up at the bottom of an office drawer only one year into the relationship. Hey, many even have a good battery yearning to be worn down. But no, we walk away from tried and true business solutions for the sake of a trip to the App store.

I’m thinking of starting a BGC 12 step program to Better Gadget Commitment. Look at that phone, that camera, that phone camera and ask yourself how you would feel to be shunned for the sake of 1.2 measly extra mega-pixels?

It seems we ask for things we aren’t willing to do ourselves. Somewhere out there are gadgets willing to commit. Technology with more heart than Reagan’s pacemaker are willing to step back into this post Y2K world and sing. Before you go out there and spend a dime on plastic glitz, without the five year replacement warranty you deserve, ask yourself how I would feel to sit in the bottom drawer waiting for the company of this years model in another twelve months.

For me I’m sticking with my iPhone 3G. After all I can wait. Really. I can!