As Director of Engagement at Excite Media I have one of the best roles in the world. Every week I have the privilege to sit
The definition of insanity is to keep doing the same thing and expect a different result. So any wisdom on the side of sanity means
Every great story starts with the Damsel in distress because of a Dragon on the loose. Your brand also has a story that is unique
One of the hardest lessons for any early user of social media is to listen. We’re so trained to provide rapid-fire messages that are designed
Developing a customer base takes many approaches. For the FMCG team its all about volume through the door or ‘bums on seats’. For the non-profit
While many business operators focus their time on the business and see ‘playing’ on social media as a waste of time, they have still recognised
Across the world’s business community there have been a number of marketing mistakes that can all lead back to one word; “Transparency”. Social Media Transparency
Have you been brave enough to put your business under the microscope lately? If not you may have fallen asleep reading your own business fairy
Is Facebook the place to play for a business and can your business make Friends in the Facebook Playground? Many business owners see Facebook as
If your business is due for a marketing review, or you don’t have a marketing plan then the story of The Flag, The Spy and