The Discipline of Intentionality

Focus, Power and Action require the Discipline of Intentionality

Days like today are far from the business decisions of Monday morning. It’s a sunny Sunday morning and my role for the day, being chauffeur to my son and his girlfriend on their one year anniversary. Like all decisions of life, how we approach our day comes down to attitude, to our intentions. I am discovering how powerful the discipline of intentionality can be. This is a good opportunity for me to be actively involved in making their day special. We’ve driven to Queensland’s Gold Coast where they have a list to check off of the things that will make their day “just right”.

For me it was an opportunity to give them what privacy I could, as they turned up the car stereo so they could talk ‘privately’ in the back seat for an hour while ‘James, the chauffeur’ did his thing. At this point ‘James’ put on his Audible and started listening to the young voice on old shoulders of Jim Collins reading his book, “Good to Great”. It’s incredible to hear of the depth of research that goes into producing this accurate analysis on business principles that Jim and his team have been able to bring to the surface.

This morning, “Good to Great” has hit a chord with me on the subject of intention or intentionality. So often we have good ideas, maybe even great ideas but do we act with commitment to following through on the activation or launch of the idea? It takes more than sparked neurons to develop, plan, create, check and launch the ideal concept to reality. It takes an unwavering commitment to the intention of the idea. And like any discipline, the discipline of intentionality will require repeated actions for it to take hold. 

As Jim Collins outlined the foundations of his book, he very quickly provided an assessment of the unique elements in the companies that his team have researched. They were looking for a company profile where the business was able to sustain a 15 year growth pattern where their stock results were at least 3x the market and at the same time were not party to an industry boom or the effects of simply a great individual CEO. As a summary of one key element outlined at the start of his book, Jim talked about discipline in these three forms

  • Discipline in people
  • Discipline in thought
  • Discipline in action

A framework for intentionality

The reason these three topics resonated with me is coincidentally three-fold. Firstly, it got personal very quickly. I am the epitome of the ideas hub. The neurons don’t stop their endless production of thought and the synapses seem to continue a never ending flow of starting points like the tap dancers in a Las Vegas chorus line. My mind of good intentions, is great in being able to 4X4 on all fronts and help other’s who are stuck in a mind bog, but for me, this plethora of thought can also create a traffic jam on the on-ramp to intentionally following through and completing one great idea.

The ‘face in the mirror’ moment comes when I admit that I am generally undisciplined in life. While I have bursts of application the long term disciplines haven’t stuck well. Alongside this, I can see the habits in my life both good and bad, but what I wish to see is discipline applied by personal application that results in consistency to personal development, finance, business and parenting. Rather than habits that have simply settled in my life I wish to see more intention in the habits I choose.

Secondly, it has give me a values framework for the projects I am working on at the moment. A framework isn’t meant to define you or your project to the point that no creativity can be applied. However, it does allow you to develop the structure of your idea based on resource considerations like, people, time, budget and reach. Often when I’m talking with a client I will use the ‘tailors dummy’ analogy and explain that whether you are creating a piece of clothing for a man, woman or child may first affect your initial choice of the tailors dummy that you will drape your creation over. Some tailor’s dummy’s now have adjustable limbs and body so that you can make them slimmer or bulked up to reflect the frame of the end result. As a fashion designer will draw, cut, pin and sew, they can come back to the tailors dummy for regular project checks to ensure they ‘stay the course’. So, to take another famous quote and apply it, finding your framework allows you to “start with the end in mind”.

In this case, the discipline of people, the discipline of thought and the discipline of action, to me define key values in applying intentionality.

Finally, it was how these three areas in this line of thought provided individual levels of focus that I felt were easy to qualify and quantify when you are dealing with the enemy of intention, which is distraction. Think about that thought for a moment, very few of us sit around doing nothing at all. What we do is spend hours and days spinning in the washing machine of everything and accomplish very little. We are distracted with new ideas, activities and pleasures that take away our momentum and with it our intention.

Consider for a moment how pivotal these three topics are to the success of every project. The people, the thoughts (or thinking) and the actions taken in pursuit of the dream. Nail these and you nail the dream. 

Discipline of People

The “Discipline of People” could, in error, be read as discipling people, but the correct reading is having, or associating with, disciplined people. As Jim would outline in his book, one of the myths of great companies is that they had developed the culture with great people. What was found after research and interview after interview with key executives from the companies in their research suite, was that great companies had the ‘right’ people in the right roles and they were disciplined people.

One of the key thoughts that my wife and I endeavoured to bring into our parenting was telling our children to seek out healthy friendships. The idea that you become like the people you associate with has a lot of truth in it. However for our children, that didn’t always work out. Another competing thought that we endeavoured to teach them was to “be the friend” and so in the playground our kids were great at making friends with young children and being a caring thoughtful friend. This would sadly sometimes mean that they were friends to young kids who needed more help and the relationships effect on our children may have been more of a drain than a contribution. That said, it did bring about four children who would have a good caring heart for others.

As we move forward in our own lives, whether for reasons of personal growth, business development or simply the friends we choose in our adult life, the same principles should be considered in the value of having disciplined people around our lives.  Now I can hear your protest, “You’re Wrong!!” and I understand what you’re saying. You have immediately picked up on the focus on disciplined people bringing the process, boring, method based thinking to our lives and ignoring the creative spark we all need around us as well.

What is shown in this thinking is that we actually have a broken view on both the disciplined and the creative. Many of our engineers, disciplined by nature and by education, are some of the most creative problem solvers and creators on the planet. Look at our most esteemed artists in the form of artists who flaunt a brush to paint with flair or musicians who inspire the heart and senses and you will find disciplined craftsman who follow a rigid regime or method in order to achieve their finest works. When I think of discipline, I am far less interested in discovering a rigid person walking in one direction with no thought or reason. Rather, I am drawn to a person who has that focused intentionality that is magnetising them to their goal where the character and development of their own creative vision adds to the journey.

Action Point: Discipline of People

Become like the people you associate with and be found in the company of disciplined people. Their momentum will charge and direct you. Not only will this bring focus to your project and also your personal development but it is the preparation you need to provide this level of care and support to others. If you are like me you will desire quality mentors in your life and at the same time you have an inner desire to provide that mentorship to others. In fact they say that for you to be a great mentor, you must have first both been and understood the role of the mentee. What do you still have to learn?

Discipline of Thought

This is my Achilles heel of the mind. I like, and I mean adore, thinking about how to solve problems. The creative process working on objective ideas that have an element of “all care and no responsibility” can be a drug to the creative mind. 

The start of any process of problem solving starts with the gathering of information. Great problem solvers are great listeners. It enables them to have a clear picture on the situation in order to evaluate a path forward. The exceptional problem solver is also exceptional at asking questions. These prompts are like fracking the mind in order to bring truth to the surface. A hero of mine as a child was Sherlock Holmes. His ability to observe and decipher information was a superhero power to me that I would have preferred in the playground of life over invisibility or superspeed.

But here lies the problem, that even the great Sherlock Holmes would sometimes suffer to the point that some form of self-medication would be his salve to clear the clag of the mind. Holmes could absorb massive amounts of information but like even we lowly sidekick superheroes, he wasn’t always able to process it in a timely manner.

In our waking hours, the absorbition of information is a our strength and our weakness as we try to bring focus to a project or development of a new discipline. In days gone past it was the number of newspaper articles or books to be read that could lead to those moments of overload. The digital era is no different, except that the access during our 168 hour week has grown exponentially. From 160 character micro messages and blogs of opinion through to Kindled tombs of literary works, our brain is literally assaulted by form of distraction. And, let’s not forget the cat videos!

To bring Discipline to Thought will require focus and just like the ability of a great film director or camerman, the skill of excluding or prioritising content from the film frame is the secret to highlighting the essential story elements. Reduction brings focus and focus leads to discipline.

Action point: Discipline of Thought

It may seem simple but the only sane way to bring Discipline to Thought is to rationalise the inputs. Allow your brain to go deep on projects by stopping it going wide on media inputs. For me this wasn’t as much about stopping any particular media channel but about turning down the flow. Reducing email, blog, podcast and YouTube subscriptions. Cancelling online services I didn’t use and culling the mobile apps and social channels that contribute to notification overload. What will you reduce today?

Discipline of Action 

Right now I’m fighting distraction. I have been thinking and writing this blog for nearly four hours and I probably haven’t chosen the best of environments. Here I am outside a McDonald’s (Maccas for the Aussies) in the middle of one of Australia’s busiest tourism destinations. My flat white (latte sans foam) is finshed. Seagulls are fighting for chips and the tourists are bustling, competing for a way through the crowd with Hare Krishna dancers in the middle of the mall providing both the spectacle and the obstacle.

What can I do to refocus? One more action!

It’s an interesting assessment on how to combat distraction and improve the Discipline of Thought. It comes through the Disciple of Action. As I was looking around with temptation to shop online for geek collectibles, work on my WordPress plugins or find another Cafe with another coffee, the epithany of what had allowed me to complete four hours of focus was action. Typing had provided focus. A commitment to one more action provided the impetus for new focus and momentum is restored.

It occurs to me that I’m great at ideas and from ideas I can write notes, from notes a list and this brain dump will then allow me to develop a plan.

Action point: Discipline of Action

For myself, in this writing moment, the action point was a commitment to writing. For you, this may mean a distinct commitment in this moment to put aside a time and place for your next enagement. It’s surprising how valuable your production will be when you intentionally set aside the place first, followed by the time. You are carving out a portion of your time. This will be a retreat in the space time continuum where you and you can do business. Your decision now. What place, what time? Make it so! 

What are three things you can do to apply your discipline of intentionality today?

One thing I have realised is that if you can’t commit to the small things in life you can’t commit on the larger scale.

Today is the day you move into a new level of commitment with a focus on the discipline of intentionality. It’s of no use to you to make a huge commitment to develop a discipline if its not sustainable. It’s equally not productive if you make the habit, project or task to difficult to sustain due to the frequency required while trying to fit in with ‘daily life’.

Here’s the 3-step challenge.

  1. Choose one personal daily or weekly habit that benefits your well-being. It could be as simple as enjoying a drink with no inputs except your own thoughts. No phone, tablet or magazine, just you and your favourite drink and it’s aroma. For some it can be the pleasure of sitting on the edge of the bed at the beginning or end of the day and either preparing yourself or letting go as required.
  2. Choose one weekly or fortnightly (biweekly) activity that brings you in touch with focused learning information. It could be an hour of reading, doing an online course or listening to a podcast or Audible book. Again, the focus must be on just the task with no device distractions in reach. That may mean you must go back to a simple paper book. For others it will mean turning off your phone or browser notifications or using your browser in incognito mode without the other 5-10 tabs open.
  3. Once a month set aside the time and place for an hour with yourself reviewing your progress, projects and presence. In progress you can evaluate what time was well applied or lost. In projects you can set the path ahead for the next month. In presence you can ask yourself how comfortably you have sat with yourself, encouraged yourself and developed the personal discipline of intentionality.

If you have read between the lines you will understand that this journey towards the discipline of intentionality is my own journey.

I look forward to hearing about your own approach to bringing intention to life and how you are setting your own sails to bring the wind and direction to your future.

7 Secrets my clients learned last year

As Director of Engagement at Excite Media I have one of the best roles in the world. Every week I have the privilege to sit down with hard working business owners, managers and entrepreneurs. Some have created their empire, others have bought into a great idea and the there are those brave souls who have taken a bad business or situation and because of their vision are building it back up through blood, sweat and tears.

What is clear in all these cases is that my clients are intelligent, creative and focused people. Sometimes I meet them at a stage where their focus is on the goal and other times I’ve caught them in the ‘dip’ where their eyes are on the problem. With focus can come the potential for tunnel vision. “I’m going to keep doing this till it works” or “This problem is the reason we’re going out of business”. This strength of focus can also be the reason that they are stalled or spinning their wheels on the way to success.

A great business operator knows the value of taking a step back, reviewing the scenario and looking outside of their circle of influence to find new ways of tackling the goal or the problem. Some refer to it as the “30,000ft view” or the “Helicopter view”.

Here I want to share with you seven secrets from last year that were shared in our strategy meetings with our clients. These were the light bulb moments where our clients were able to release themselves to do something fresh and innovative that can put them ahead of their competition or the moments where they again could see their potential.

1.   Try something new

Let’s start with an over-riding thought that should be on the wall of your office, stuck on your bathroom mirror or painted on the bedroom ceiling. “Try something new”. We know that the definition of insanity is to keep trying the same thing and expect a different result.

When a business comes in to an digital marketing agency like Excite Media, through initiative or desperation they are looking for direction. One of my regular complaints shared by clients is when they go to an agency who only is able to offer “What do you want us to do?”.  That’s not the reason they are in your meeting room. The business owner is wanting advice, direction and ideas to consider within the framework of their business.

On our side of the conversation we want to work with you to discover the ‘real issue’ and then present innovative solutions. The responsibility for you as a business operator is to be willing to keep ‘trying something new’. Never lose sight of innovation. The ability to keep your products, processes, marketing or work environment fresh, will instil morale in employees and excitement in customers.

Not to mention, it will help remind you of your first passion for why you are in business in the first place.

2.   Review your position

It’s too late to test the water depth when you can’t see the lifeboats! Put in place regular calendar items for frequent reviews of your business. Don’t be driven by the bank manager or accountant asking “how did we get here?”.

From websites and staff reviews to marketing results and assessments of the competition, we should have some form of review whether verbal or in writing to ensure we haven’t had our heads down for too long.

Speak to the people closest to the subject and set in place reviews that can give you the temperature of the situation quickly. If the review process is arduous it probably won’t get done so be considerate of the request for your or your staff’s time when compared to the value the review process will yield.

Better to have a five question staff review every quarter than a 30 question quiz each year that looks like a tax form. Look to have a live online marketing results dashboard available that you can check weekly rather than a monthly five page paper emailed to you that you haven’t read in years. And keep refining your measurement KPIs and reports to include only ‘what matters’.

3.   Look under your feet

One of the aspects of my job I enjoy the most is “mining for gold”. My clients will normally have a ‘symptom’ they want to address. It’s often problem related. They see the issue and think fixing it returns everything to status quo, normal!

What I like to do is show them is the pile of gold they are already sitting on. Many have lost track of existing customers as a house keeping headache that the admin and IT people should solve. What has been lost in the ‘busyness’ of ‘business’ is that they have accumulated hundreds or thousands of customer contacts that are now ignored. With even a conservative happiness satisfaction rating of 75% across past customers they have people they could be reselling to, upgrading or utilising as referral business with a little attention.

When it comes to digital marketing I very often find my clients don’t know how to measure the customer attraction of their business online. They may have the free Google Analytics installed but haven’t reviewed it in months or years.

Near the end of last year I dealt with a Brisbane based family business who didn’t have Google Analytics installed but through their web hosting account we were able to tell they had 2400 visits a month to their website. Not only was that good news but we also found 73% of the website traffic was directly to one of their top most profitable products on their website based on specific searches in Google for suppliers in their area. With only around 20 phone calls a month, they had lost vision on the fact their website had become a bottleneck or blockage to new business trying to open the door.

It’s time to put your helmet on and mine or uncover the gold your business is built on.

4.   Coordinate your strategy

Many of the people I meet are busy. And I mean all hours, no lunch or dinner busy. They are trying to get results from their business and they take seriously the responsibility for the lives and the employment of the people who work for them.

In the madness that ensues they often are trying anything that comes along but don’t have the time to evaluate if this a good idea or just ‘an idea’. And sadly these ‘ideas’ just keep building up. Now you may be thinking, “You just told us to try something new”. You’re right, but it has to still fit into an overall plan.

All marketing should be connected and interdependent. Some ideas develop attraction, others are designed to convert browsers to buyers and there are marketing strategies to nurture new customer leads as well as existing customer development programs.
Without a coordinated strategy your offline activity like billboards and radio cant be measured against the activity on your website to see how people responded. If your reception team aren’t taking notes on how new customers heard about you, then you don’t know if that door to door voucher program you paid for has acquired any meaningful results.

One of the common problems we help bring sanity to for new clients is the business that has marketing expense money going out every 6 or 12 months to papers, magazines, directories and local community sponsorship that has never been coordinated or measured.

They may or may not be great ideas for a particular business but you can’t be a leaky boat of marketing activity and expenses without a plan.

5.   Test the theory

One of the current topics flowing in a number of books on the top seller lists is habits. We have them and our customers definitely do. You probably remember the great shampoo instructions encourage us to wash, shampoo, soak, rinse and repeat. Not only does it get results but you use more shampoo and become consumer of the year. The trouble with habits is they can be good or bad and the answer is all in the testing.

When it comes to anything within your business from a new customer on-boarding process to your new email marketing program, we need to test the theory and the process. Some ideas are truly based on too much pizza the night before. Its something in the cheese.

As you embark on a new marketing program its important to sit down and plan the program, consider the actions and outcomes in order to see if you can catch any possible problem ahead of the game. Bottom line is you won’t, but you can minimise the fallout, particularly if you have assigned roles to your team for who is responsible whether an arising problem should be dealt with internally, for example an IT issue or is an external aspect like dealing with a confused customer.

The mantra should always come back to Do, Review, Adjust and Repeat. Even the best of results can be improved with time away from the process and coming back with fresh eyes.

Without the Review and Adjust stages you just have a habit.

6.   Discover the potential

Earlier we talked about mining for gold and our focus was on the potential right under your feet. Sometimes you think you’re just sitting on a hill watching the clouds go by. You need someone with a different set of eyes, or an expert who knows the ‘geology’ of your business to recognise that that ‘hill’ is actually an outcrop that has all the characteristics of a gold deposit.

Take that thought further and you can start to look for potential new customers from outside your business at your suburb, city or the community at large thanks to the online access we enjoy. Today we have more information and profile data on customers, markets, products and seasons than ever before.

You shouldn’t feel that it is your responsibility to know all aspects of how the weather forms or what is coming tomorrow or in a weeks time. That’s for the meteorologist to decipher and deliver. And while we joke about the weatherman getting it wrong, the reality is they get it right more often than not.

That’s why our clients are discovering the power we can bring to their marketing initiatives when we provide the research and data to show where new potential customer audiences can be found. We can show definitive volume of new clients as they search, while they engage in the community of social networks and as they go about their daily business absorbing content.

As our internet experience grows into voice based search and home automation, we will be able to answer the questions customers ask and provide the information they need at the time and place its relevant. Keeping in touch with your digital ‘weatherman’ will allow your business to be strategically in front of these potential new customers for your  business.

7.   Keep the balls in the air

Now this last secret may sound counter-intuitive to everything you’ve been told about running a business. “You’re too busy – take time out.”  “Don’t overwork yourself, it’ll be there when you get back.”

It’s true! If last year, you were near burn out, didn’t take time for yourself or family, then please slice out the days and weeks for the coming year that you will give back to you this year.

In fact if you recognise from the previous ideas in this discussion that you have run out of ‘new ideas’ or the steam coming from your nostrils was from frustration and not passion. Then stop now, book a holiday, an apartment by a lake or beach and go.

You need You!

The key to this closing secret isn’t about the ‘balancing plates’ on sticks metaphor. In that picture it all comes crashing down and that’s no fun unless you’re Greek.

What we want you to have as a focus is that keeping balls in the air can be fun. Dropping them hurts no one. Trying again will develop your skills and most of all its about always having a fresh approach to your business and marketing.

The website you develop for your business and don’t touch for 3, 4 or 6 years is worse than the cracked paint on the outside of your shop or the customer counter not cleaned for six months. It can be a reflection of you, your business and the business mindset you have in place at this time.

Don’t put the balls in a box. Keep the business live and your ideas moving!

Today, decide to be objective and adventurous.

The secrets we’ve talked about today aren’t that secret are they? But like the Wizard of OZ, who was hiding behind the curtain, there was a lot of truth and advice that you may have forgotten about or just needed a bit of ‘New Year’ objectivity to consider.

Take a step back to look at the bigger picture or ask someone who has the ability to see the potential in you and your business to come alongside you.

I would love to hear back from you on which of the 7 secrets had the most value or was an ‘AHA’ moment that will help you dive into this year with more optimism.

Get an ‘A’ on your Business Report

Get an ‘A’ on your Business Report

The definition of insanity is to keep doing the same thing and expect a different result. So any wisdom on the side of sanity means that when you venture into a new marketing strategy you want it to show up on your Business Report. Striding into the arena of social media should also generate a positive and noticeable change in attaining the goals that show up on your Business Report. After all if you can’t sell more widgets by dancing naked on YouTube and posting it on Facebook why did we do it in the first place?  Continue reading “Get an ‘A’ on your Business Report”

Who’s Your Dragon?

Whos Your Dragon

Every great story starts with the Damsel in distress because of a Dragon on the loose. Your brand also has a story that is unique and we want to help you tell it. The first part of creating a marketing strategy that includes a brand story is deciding who are your customers. Defining your customer gives you a target audience and for your business this helps you in deciding what is your business offering. If the customer is a Damsel then what is her need? Is it s Prince, a Ring or simply freedom from the Tower she’s been locked in. Once we know who needs help you can start the mission to rescue the lady from the hot breath of the lizard with an attitude. Who is your Damsel? Continue reading “Who’s Your Dragon?”

Develop a Culture of Change

Develop a Culture of Change

Stagnation is a disease for business. If you asked your staff would they tell you your business has a culture of change ready for the future? There is not doubt that many business can easily recognise a growth cycle that starts with an idea, quickly becomes growth and then absorbs the impact by settling. With a well managed business this cycle becomes a regular anticipated culture of change that brings with it fresh ideas, new staff and contributors and an understanding of slower periods in the business life. Continue reading “Develop a Culture of Change”

Growing Customers in your Business Garden

Growing Customers

Developing a customer base takes many approaches. For the FMCG team its all about volume through the door or ‘bums on seats’. For the non-profit sector it means developing a relationship that takes the constituent through the donor pyramid and for professional services marketing staff it means developing spheres of customer influence for new clients. Whatever your primary focus here are some tips for working in your business ‘garden’ and growing customers. Continue reading “Growing Customers in your Business Garden”

Going in Google Circles

Going in Google Circles

How can you be a late starter and still have attracted the millions of users that are a part of Google+? The quiet achiever of social networks is growing and being supported by groups of users who feel their privacy hasn’t been respected. The primary growth of Google+ has come as Google encourages users of its other services like Gmail and YouTube to share their profile, life and Google related media in their own social media network. Continue reading “Going in Google Circles”

Can LinkedIn Connect my Business

Can LinkedIn Connect my Business

While many business operators focus their time on the business and see ‘playing’ on social media as a waste of time, they have still recognised the value in nurturing their business networks. So the question is often asked after receiving email invite after invite; Can LinkedIn Connect my Business? As the medium for communication becomes social networks, business leaders and entrepreneurs realise that standing still and not engaging in social media is a recipe for decay. Now as CEOs become more familiar with how to present their personal brand in social networks they are looking for the best use of their time to connect with the right people online. Continue reading “Can LinkedIn Connect my Business”

Social Media Transparency

Social Media Transparency

Across the world’s business community there have been a number of marketing mistakes that can all lead back to one word; “Transparency”. Social Media Transparency is a vital skill for business owners to acquire and understand. With the internet’s viral ability to share good and bad information at high speed, customers have become more demanding for accountable management. Some businesses have used this hunger to their advantage by taking customers behind the scenes of their business while others have tried the old “neither confirm nor deny” approach only to be shafted as the truth eventually comes into the light.  Continue reading “Social Media Transparency”